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​Wholesome Story
Fall 2023 | 10 Weeks
In my first commercial studio, I designed a retail space for Wholesome Story, a women’s fertility brand. Inspired by the theme of growth and nurturing, I created a soft, immersive environment that reflects the transformative nature of parenthood.
Original Concept
My original idea was to represent the three trimesters of a baby’s growth more literally. As the design evolved, I shifted toward a more abstract approach—using soft, organic shapes to mimic a growing baby while keeping the space functional.
Design Development
first iteration, space plan diagram
pop up shop (created to flush out design concept and product display)
Construction Plans
retail space floorplan
retail elevation
Renders
POS view
store entry view
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